We will be placing an industrial building on the market shortly. What is the best way to establish the right selling price?
Setting an asking price is more art than science, but certainly the first step is to establish the market value of the property. The real estate appraisal process considers three means of establishing value: the cost approach, the income approach and the market approach. The cost approach establishes the cost of constructing the building in today’s dollars, and then subtracts accumulated depreciation. The income approach uses an existing or predicted income flow to establish value by means of a capitalization rate. The market approach analyzes market sales for similar properties, making the necessary adjustments for features, condition and date of sale. The most persuasive approach in your case, and for most industrial properties on Long Island, is the market approach. This method will give you the best indicator of the worth of your own property. For the more sophisticated or expensive properties, I recommend a full demonstration appraisal. Yes, I know real estate brokers can provide you with comparable sales. However, a licensed appraiser familiar with industrial properties will not only document those comparables, but will also help you assemble all the information that will be necessary in marketing the property. The appraisal may also catch some items that need addressing before the marketing commences. Once you have established a market value, which is the price that you should be able to achieve in the open marketplace, you can give some thought to an asking price. This is an area where an experienced and active broker can best assist you. The theory is to establish a price that is high enough to allow for negotiation, but not so high that potential buyers refuse to view the property. There is no magic formula.
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